Using Business Intelligence to optimize Marketing dollars

by Craig McQueen 2008-11-21 00:18
In a presentation I did this week the following image caught a lot of attention:   I discussed how with existing customer information and software that you likely already have (Excel and Microsoft SQL Server) you can optimize your customer management processes. This focuses limited Marketin... [More]

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Social Computing Analytics

by Craig McQueen 2008-11-09 04:26
Telligent has increased their ability to do analytics on social data collected by Community Server with the simultaneous release of Harvest and the hiring of a Chief Social Scientist. Dr. Marc A. Smith was hired from Microsoft and will lead Telligent's Research & Development efforts around advan... [More]

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Database Table Editor

by Garry English 2008-11-08 14:52
Background Storing configurable data in a database is a common and recommend practise.  Doing so, allows for the application to be easily configurable without having to recompile and deploy a new version.   Examples of commonly used configurable data that could be stored in a databas... [More]

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