Online presence has been a requirement for corporate marketing for many years. Most companies have moved from brochureware to eCommerce. The next evolution of Web sites has begun and it is the move to social commerce. With social commerce, consumers have an unprecedented forum for communicating with each other and corporate organizations about their purchases and opinions about corporate organizations.
Agora’s Craig McQueen has published an article about social commerce in Marketing Canada magazine. Below is a link to see a complete copy of Craig’s article.