In a presentation I did this week the following image caught a lot of attention:
I discussed how with existing customer information and software that you likely already have (Excel and Microsoft SQL Server) you can optimize your customer management processes. This focuses limited Marketing dollars into the areas they will make the most impact. The solution is captured in the following diagram.
We will be having more web site content and some webinars related to optimizing your Customer Management Process with information in your organization. If you can't wait and want to hear more now drop me a line.